How does a trained scientist become a fixer for business and industry?
When you talk to Julie Calzone about her career in advertising, public relations and marketing, the story you hear is different than most. Calzone’s primary business is Calzone & Associates, Inc. (Calzone).
Calzone is a product of a STEM and human behavior education; she is a graduate of Rensselaer Polytechnic Institute in Chemistry with a post graduate degree in education from St. Bonaventure University. An interesting note is that her career launched as a producer and promoter in arena concerts and touring Broadway.
Calzone’s creative approach through science and problem solving has always been different than her competitors. The foundation is based on research, resources and relationships. Her solution-oriented formula for success (fixing) is predicated on different premises than most firms in her discipline. “The belief system is that we create great wealth for people in their businesses and lives,” said Calzone. “How we use the tools to achieve that is what sets us apart from our competition.”
Calzone’s attributes her success to all of the people and clients who guided her path. She readily credits them with uncovering gifts and skills she did not know she possessed. “You can deflect what you are supposed to do, but you end up doing what you are supposed to do,” said Calzone. “That’s the only way I can explain how I ended up doing what I do.” In addition to running her own firm, you will find Calzone serving as an embedded executive in businesses and organizations. “These assignments result from long time relationships with executives who are CEOs and business owners,” said Calzone. “This can only occur when there is long time trust, respect and knowledge for that individual’s vision, goals, and way of doing business with the highest standards. As a business owner, I can relate to the daily pressures and needs of running a business or organization ”
Calzone’s firm specializes in advertising, public relations and innovation, including event planning and production on small and large stages. The firm works with multi-million and multi-billion-dollar businesses throughout the United States. With a passion for small and emerging businesses, the firm also caters to this important segment in business with special pricing for high level services to launch other entrepreneurs’ dreams.
Her resume also includes service-oriented projects: Festival International de Louisiane founder, Hospice of Acadiana, Downtown Development Authority (Lafayette) and more.